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  • Forever Unique Curve Mel Embellished Maxi Dress

    From their new plus size range the Mel maxi dress by Forever Unique Curve is exclusively available for sizes 16-28 and is perfect for special occasions.

    The black hued fabric cuts a sleek silhouette that's both timeless and versatile. Long sleeves feature cut-out details and tapered cuffs allow the fabric to romantically billow out creating a beautiful shape. Embellishments to the cuffs and waist add drama and decadence, while the side split to the skirt is a flirty style finish.

    All this dress needs is a pair of heels to lift your look, sparkling accessories and a cute clutch.

    Useful info:

    • Mel maxi dress by Forever Unique Curve
    • Available in sizes 16-28
    • Full sleeves with cut-outs
    • Keyhole detail to neckline
    • Embellished waist and cuffs
    • Elasticated waistband
    • Side split to skirt

    Colour: Black. Polyester. Machine washable.
  • AX Paris Curve Printed Illusion Dress

    Show off your love for monochrome this season in this gorgeous illusion midi dress by AX Paris Curve. From their Curve collection, this dress is made to flatter your figure and is available in sizes 16-26.

    Bold geo print panels to the front and back work in the chalkboard trend of AW, while contrast black side panels create the illusion of a narrower waist and thighs. The midi length is gorgeous and perfect for dinner dates as well as parties and the gentle stretch to the fabric ensures you stay comfy all night long.

    All this midi dress needs is a pair of cuffed sandals, cute clutch and smoky eye for a sultry after dark outfit.

    Keep the shape of this dress perfect by hand washing it only.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Illusion side panels
    • Geo print centre panel
    • Short capped sleeves
    • Back zip fastening
    • Length: 43 inches

    Colour: Black. 92% polyester, 8% elastane. Hand wash only.
  • AX Paris Curve Midi Dress with Illusion Panels

    Flaunt your curves come the weekend in this gorgeous illusion midi dress by AX Paris. From their Curve collection, this dress is available in sizes 16-26.

    In a bodycon fit with plenty of stretch, this dress skims your curves to perfection. The midi length keeps your look flawless, while contrast cobalt side panels create the illusion of a narrower waist as well as work this season's must-have hue into your party wardrobe. Short, slim fit sleeves keep your look sleek for a flirty finish.

    Wear this midi dress with a pair of ankle cuff sandals, oversized clutch and slick of kohl liner for a polished party look this season.

    Please hand wash this midi dress to keep it looking its best.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Contrast side panels create illusion
    • Short, fitted sleeves
    • Back zip fastening
    • Length: 43 inches

    Colour: Black/Cobalt. 92% polyester, 8% elastane. Hand wash only.
  • AX Paris Curve Black Midi Dress

    Say hello to your new little black dress with the gorgeous ripple midi dress by AX Paris. From their Curve collection, this cute midi is exclusively available in sizes 16-26.

    Black has always been a woman's best friend. It sleeks, slims and flatters your silhouette to perfection. AX Paris have introduced a ripple effect to the fabric of this LBD for added texture and detail, while the padded shoulders and capped sleeves work together to create a gorgeous trapeze shape that balances your top half with your bottom half highlighting your tiny waist.

    Lift your look by wearing this dress with some seriously high heeled sandals, carry your essentials in an envelope clutch and add a flick of kohl liner for a sultry feline finish.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Rippled fabric detail
    • Cap sleeves
    • Padded shoulders
    • Length: 43 inches

    Colour: Black. Polyester. Machine washable.
  • So Fabulous! Folk Print Peter Pan Collar Jersey Dress

    This printed jersey dress by So Fabulous! transforms your autumn winter wardrobe with folklore charm.

    With an earthy folk print sparking stories of fairies, dragons, witches and wizards, this fantastical designs captures your inner escapist and beautifies your daytime wardrobe with its beautiful tales. The Peter Pan collar adds a touch of retro appeal, while the fit and flare shape cinches your waist and showcases your hips - adding oopmh to your oh-So-Fabulous! curves.

    Wear this dress with opaques and heeled ankle boots for a super cute daytime look you can impress your date in.

    Useful info:

    • Jersey dress by So Fabulous!
    • All-over folk print
    • Peter Pan collar detail

    Colour: Print. 95% viscose, 5% elastane. Machine washable.
  • So Fabulous! Lace Panel Detail Tea Dress

    This lace panel tea dress by So Fabulous! gives your autumn winter looks a flirty lift - just in time for the big office do.

    An intricately beautiful lace yoke draws attention to your décolletage, while an elasticated waist cinches your shape and a lace panel the hem adds a sultry feel. Perfect for Hourglass and Pear shapes, this dress adds va va voom to your curves for a glam and gorgeous part looks.

    Wear this dress with strappy heels and lashings of kohl for a fab and flirty evening outfit.

    Useful info:

    • Tea dress by So Fabulous!
    • Lace panels to yoke and hem
    • Elasticated waistband detail
    • Keyhole fastening to back
    • Worn length: 38 inches
    Colour: Navy/Black. Shell: Polyester. Trim: 52% viscose, 40% polyamide, 8% elastane. Machine washable.
  • So Fabulous! Mesh Yoke Scuba Printed Bodycon Midi Dress

    This bodycon scuba dress by So Fabulous! showcases your to-die-for curves for a statement- making evening outfit.

    Adding serious oopmh to your Lady Godiva shape the scuba farbic sleeks and smoothes your figure for a super sultry silhouette. Colourful florals blossom over the fabric, beautifying your style and capturing the season's love of print. A mesh yoke detail is a final flirty flash that'll have the gentlemen in a tizz.

    Wear this dress with So Fabulous! court shoes and a slick of nude lipstick to make a style statement at your next party.

    Useful info:

    • Midi dress by So Fabulous!
    • All-over floral print
    • Mesh yoke feature
    • Flattering scuba fabric
    • Sleeveless style
    Colour: Floral Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous Turn Back Cuff Swing Dress

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous Folk Floral Print Jersey Pocket Swing Dress

    All over printed jersey swing dress with two functional pockets to the front. Short sleeves. Worn length: 36 inch.

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • Forever Unique Curve Olive Lace Dress

    The Olive lace dress by Forever unique is part of their new plus size collection, available exclusively to sizes 16-28.

    The Olive skater dress was made for parties with its waist-nipping skater cut and flared out skirt. Contrast lace detail to the body fuses with the mesh neckline for a clash of colours and textures you'll love. The all lace skirt shows off your flirty, feminine side, while the keyhole detail to the back is a flawless finish.

    All this lace dress needs is a pair of ankle strap heels, cute clutch and smoky eye for a gorgeous party look.

    Useful info:

    • Olive lace dress by Forever Unique Curve
    • Available in sizes 16-28
    • Mesh detail to neckline
    • Contrast lace appliques
    • Lace detailed skirt
    • Keyhole to back

    Colour: Black/Ivory. Polyester. Machine washable.
  • Gemma Collins Bulgaria Mesh Insert Midi Dress - Black

    Make like Gemma this season and show off your gorgeous curves in this sleek little black dress. Part of her plus size collection this midi is exclusively available to sizes 16-24.

    Every girl needs a LBD she can count on and this mesh midi dress is a timeless and versatile pick that you'll be reaching into your wardrobe for again and again. Lightweight fabric skims your curves to perfection, while the mesh inserts to the hem work the red carpet trend that we all loved! A scoop neckline softens your upper half, while short sleeves are super flattering for a flawless finish.

    Keep your look minimal like Gemma's and wear this black midi dress with a pair of heels, clutch and sparkling bracelet with matching earrings. Keep your make up minimal with a soft pink lip and add drama to your eyes with a flick of kohl.

    Useful info:

    • Midi dress by Gemma Collins
    • Available in sizes 16-24
    • Mesh inserts to hem
    • Short sleeves
    • Length: 42 inches
    Colour: Black. Polyester. Machine washable.
  • Gemma Collins El Salvador Embellished Maxi Dress

    When it comes to glamorous Gemma knows what she's talking about and this embellished maxi dress from her plus size collection shows you how to work the party trend this season.

    Available in sizes 16-24 Gemma's collection is all about flaunting your gorgeous curves and so this maxi features a flirty deep V-neckline as well as V-back that's sure to catch the attention of many an admirer! The tie detail to the back cinches your waist giving your curvy silhouette some added shape and the embellished waistband adds that all important sparkle.

    Get Gemma's look by wearing this maxi dress with a pair of dizzying height heels, cute clutch, smoky eye and pink lips.

    Useful info:

    • Maxi dress by Gemma Collins
    • Available in sizes 16-24
    • V-front and back detail
    • Embellished waistband
    • Back tie detail
    • Length: 60 inches
    Colour: Black. Polyester. Machine washable.
  • Gemma Collins Paraquay Crochet Midi Dress

    Gemma shows us how to work the monochrome look this season in her gorgeous crochet midi dress. Part of her plus size collection, this mono beauty is available in sizes 16-24.

    Make an impression at your next special occasion or get together in this sophisticated 2-in-1 dress. The white georgette top features contrast crochet detailing for impact and asymmetric sleeves that flatter your arms. The bodycon midi skirt is panelled for a better fit and a little extra elastane in the fabric ensures the fit skims your curves to perfection.

    All this midi needs is a pair of dizzying heels, cute clutch and smoky eye - oh and don't forget to give your luscious locks some serious volume to channel Gemma's style!

    Useful info:

    • Crochet midi dress by Gemma Collins
    • Available in sizes 16-24
    • Georgette top
    • Contrast crochet
    • Asymmetric sleeves
    • Contrast panelled skirt
    Colour: Black. Lace. Trim: Polyester. Machine washable.
  • Gemma Collins Chilli Floral Print Midi Dress

    Keeping you up to date with the fash pack, this floral print dress by Gemma Collins is available in sizes 16-24.

    A floral fancy, the print of this midi dress channels the season's love of dark blooms for an edgy take on summer's brights. The contrast lace detail to the waist cinches you in showcasing your curves, while the V-neckline adds a little flirty appeal.

    All this dress needs is a pair of heels, cute clutch and sparkling accessories for a look that works day-to-night flawlessly. To add attitude to your look simply add a leather jacket.

    Useful info:

    • Midi dress by Gemma Collins
    • Available in sizes 16-24
    • All-over floral print
    • Lace detail to waist
    • V-neckline
    • Cap sleeves
    • Length: 42 inches
    Colour: Black Multi. 96% polyester, 4% elastane. Lining: Polyester. Machine washable.
  • Lovedrobe Lace 2 in 1 Skater Dress (Sizes 16-28)

    Scalloped edge lace detail.

    Colour: Black/Nude. Polyester. Lace: 95% polyester, 5% elastane. Machine washable.
  • Lovedrobe Jewel Collar Swing Dress (Sizes 16-28)

    Jewel detail on collar. Three-quarter sleeve.

    Colour: Navy. Polyester. Hand wash only.
  • AX Paris Curve Lace Midi Dress

    Celebrate special occasions in style in this elegant lace midi dress by AX Paris. From their Curve collection, this dress is exclusively designed for sizes 16-26.

    This sleek black midi dress channels evening elegance effortlessly, while the nude lace panels to the side not only create a darling colour contrast, but also create the illusion of a smaller waist. The contrast waistband nips your waist in even further as capped sleeves are a cute finish.

    Wear this midi dress for anniversary dates and special family occasions accessorising it with barely there sandals, a cute clutch, sparkling jewellery and a smoky eye.

    Please hand wash this dress only.

    Useful info:

    • Lace midi dress by AX Pairs Curve
    • Available in sizes 16-26
    • Illusion lace panels to side
    • Contrast waistband detail
    • Cap sleeves
    • Back zip
    • Length: 43 inches

    Colour: Black/Nude. Polyester. Hand wash only.
  • So Fabulous Zip Front Keyhole Back Long Sleeve Dress

    Long sleeve dress with texture detail to the cuff and yoke. Zip detail to the front, keyhole back with two popper fastenings. Worn length: 36 inch.

    Colour: Black. Polyester. Machine washable.
  • AX Paris Curve Skater Dress with Aztec Print

    The Aztec print skater dress by AX Paris Curve is part of their Curve collection and available in sizes 16-26.

    Bold Aztec prints make a statement across the fabric of this dress in greys, whites and blacks, while the contrast blue side panels add an electric pop of colour to your outfit. The skater shape flatters smaller waists and the parts no woman likes - her hips and thighs! Cute capped sleeves are a flirty finish that you'll love.

    Wear this dress with a pair of heeled sandals, cute clutch and blue polish nails for a coordinated party outfit this season.

    Please hand wash this dress only to keep it looking perfect.

    Useful info:

    • Skater dress by AX Paris Curve
    • Available in sizes 16-26
    • Bold Aztec print
    • Contrast side panels, waistband and hem
    • Back zip fastening
    • Length: 34 inches

    Colour: Black Print. 92% polyester, 8% elastane. Hand wash only.
  • So Fabulous Jewel Cuff Tunic Dress

    Chiffon sleeves with jewel detail to the cuffs. Key hole button fastening to the back. Body is fully lined. Worn length: 36 inch.

    Colour: Coral Red. Polyester. Hand wash only.
  • Alice & You Zip Detail Tunic Dress

    Swing into the sixties with this zip detail tunic dress by Alice & You.

    Adding edgy zip detailing to a classic shift style means this tunic dress has dream day-to-night potential - simply swap flats for heels and let your hair down and you're ready for cocktail hour. The loose fit sleeks your shape and creates a super sleek silhouette - leaving you to flash your pins and strut to the bar with confidence.

    Shift into style by pairing this dress with Alice & You PU trousers, platform heels and a slick of true red lipstick for a daring evening outfit.

    Treat me with tender loving care and hand wash me only.

    Useful info:

    • Tunic dress by Alice & You
    • Zip detail to front
    • Short sleeve style
    Colour: Black. Polyester. Hand wash only.
  • Alice & You Grey Marl Swing Dress

    Inspired by the dance hall fashions of the 40s, swing dresses are now a staple of any fashion-minded girl's wardrobe. This grey marl number by Alice & You is the perfect pick to take on the retro look in style.

    With a flirty fit that flares over your shape and stops short to flash your pins, this frock boosts your body confidence in an instant. Full sleeves are perfect when the temperature drops - plus they flatter your upper arms for a final flirty touch.

    Pair this dress with chunky heels and a biker jacket for a contemporary take on swinging style.

    Useful info:

    • Swing dress by Alice & You
    • Full-length sleeves
    • Crew neck shape

    Colour: Grey. 60% polyester, 40% elastane. Hand wash only.
  • Gemma Collins Printed Illusion Dress

    Sculpt your curves in this must have illusion dress by Gemma Collins. Part of her latest collection this dress makes women proud of their curves.

    Monochrome has returned for the season and this dress shows it off in a gorgeous statement print. Contrast panels to the side and neckline create a stunning illusion by narrowing your hips and thighs, while the short sleeves complement your arms. With a touch of lace for boudoir appeal and a sultry V-neckline this dress has everything you need for a confident and sexy style.

    Wear this dress with a pair of peep toe platform heels, an oversized envelope clutch and a statement bracelet for a sophisticated evening style with a sultry twist.

    Useful info:

    • 'Sweden' illusion dress by Gemma Collins
    • Available in sizes 16-24
    • Monochrome print
    • Contrast side panels
    • Lace detail to front
    • Short sleeves
    • V front and back
    • Back zip fastening
    Colour: Black/White. 95% polyester, 5% elastane. Machine washable.
  • Gemma Collins Copenhagen Floral Dress

    Vibrant and beautiful, just like the capital it's named after, this Copenhagen midi dress by Gemma Collins is part of her summer capsule collection and is perfect for prettying up your wardrobe.

    This plus size dress features ruching to the front and back, drawing the focus away from your hips for super flattering results. The bold pink hue is decorated with cute florals for the ultimate in girl-next-door chic. With a V-neckline, sleeveless style and midi length, this dress is the perfect pick for a romantic walk around Tivoli gardens with your man.

    Wear this midi dress with platform heels, a slick of pink lip gloss and a wave in your hair for a finish that's pretty as a picture.

    Useful info:

    • Copenhagen midi dress by Gemma Collins
    • Available in sizes 16-24
    • All-over floral print
    • Front and back ruching
    • V-neckline
    • Fully lined
    • Back zip fastening
    • Length: 42 inch

    Colour: Pink Floral. Polyester. Machine washable.
  • Gemma Collins Lisbon Midi Dress

    Available in sizes 16-24)

    Flirty and chic like the city itself, this Lisbon lace midi dress by Gemma Collins is the perfect dinner date outfit on a romantic trip with your other half.

    With a beautiful lace overlay and sheer lace sleeves that flatter your arms this dress is beautiful and classic. The simple cut and square neckline add a smart, sophisticated appeal, while the shoulder detail creates the look of a shrug. This plus size dress has a generous stretch that allows the fabric to contour to your curves without feeling too clingy for a flirty feminine finish.

    Get Gemma's style by wearing this midi dress with a pair of platform heels, kohl eyeliner and a nude lipstick.

    Useful info:

    • Lisbon midi dress by Gemma Collins
    • Available in sizes 16-24
    • Lace overlay
    • Sheer lace sleeves
    • Square neckline
    • Fully lined
    • Back zip fastening
    • Length: 42 inches

    Colour: Blue. Polyester. Machine washable.
  • Gemma Collins Norway Maxi Dress with Geometric Print

    Available in sizes 16-24.

    Bold and beautiful, just like Norway, this maxi dress by Gemma Collins is the latest in her plus size collection and is the perfect pick for flattering your curves this summer.

    The bold geometric print continues the mono trend - good news for all you chalkboard lovers! Lightweight fabric makes this dress a cool and comfortable option for days spent sightseeing, while the V-neckline is just aching for a statement necklace.

    Wear this maxi dress with sandals, a contrast colour necklace and clutch to clash the colour pop trend with monochrome this season.

    Useful info:

    • Norway maxi dress by Gemma Collins
    • Available in sizes 16-24
    • Geometric print
    • V-neckline
    • Length: 60 inches
    Colour: Black/White. Polyester. Machine washable.
  • So Fabulous! Chiffon Top Layered Dress

    This chiffon layer dress by So Fabulous! adds feminine edge to your summer of style.

    Gorgeous layers of chiffon give this frock drama, volume and a flirty feel, while also complimenting any bottom heavy body shapes like Pear. The gorgeous teal shade is a versatile pick as it works perfectly with your summer wardrobe and the length, keyhole button and sleeveless style create a flirty finish.

    Wear this dress with colour clash Shoe Box heels and a few of your favourite cocktail rings for a bold party look you can hit the dance floor in.

    Useful info:

    • Chiffon dress by So Fabulous!
    • Layered top design
    • Keyhole fastening to back
    • Worn length: 38 inches
    Colours: Teal, Blush Pink. Polyester. Machine washable.
  • AX Paris Curve Midi Dress with Lace Waist

    This midi dress by AX Paris Curve is the perfect pick for dinner dates with your man and parties with the girls. From their new Curve collection, this piece is available in sizes 16-26.

    This dress is all about shaping, flattering and wowing this season. Scuba fabric offers a little more stretch that works to sleek up your silhouette. The monochrome colourway is back for the season, hotting up your eveningwear wardrobe, while the delicate lace trim to the waist adds a touch of vintage boudoir appeal to your look.

    Wear this gorgeous midi dress with a pair of killer platform heels, a cute clutch, smoky eyes and sparkling accessories to get the party started in style.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Capped sleeves
    • Lace trim to waist
    • Back zip fastening
    • Length: 42 inches

    Colour: Black/White. Polyester. Machine washable.
  • So Fabulous! Floral Print Bandeau Maxi Dress

    This floral maxi dress by So Fabulous! is a dramatically beautiful design that’ll add oomph to your new season looks.

    A bandeau style top flatters your upper body by showcasing your décolletage, while also cinching in your waist to create an Hourglass shape. The all-over floral print has an exotic feel that’s perfect for amping up your party style. With a floor-sweeping maxi length you can show off your favourite footwear while sleeking your silhouette.

    Wear this dress with Shoe Box two part sandals and a metallic clutch for an ultra glam look you friends will want to copy.

    To keep me looking So Fabulous! please hand wash me only.

    Useful info:

    • Maxi dress by So Fabulous!
    • Removable straps
    • All-over floral print
    • Bandeau style dress
    • Worn length: 56 inches

    Colour: Print. Hand wash only.
  • AX Paris Curve Bandeau Maxi Dress

    Step into the new season in style in this ever-so-glam strapless maxi dress by AX Paris. Available in sizes 16-26 this dress is designed to flatter your curves.

    In a flirty yet somber colourway, the all-over floral print against a black backdrop is perfect for autumn, adding impact and detail to your looks. With a drape front this frock flatters fuller busts and the bandeau style adds that sexy fashion edge.

    Wear this maxi dress with a pair of embellished sandals, stacks of bangles and oversized sunnies for a cute daytime look this season.

    Useful info:

    • Bandeau maxi dress by AX Paris Curve
    • Available in sizes 16-26
    • All-over floral print
    • Length: 60 inches

    Colour: Multi. Polyester. Machine washable.
  • So Fabulous! Scallop Lace Yoke Floral Print Dress

    This floral print dress by So Fabulous! transforms your autumn winter wardrobe with its sweet and chic design.

    Wear this dress with opaque tights, Shoe Box boots and a So Fabulous! leather jacket for an off-duty look you can show off at the weekend.

    Useful info:

    • Dress by So Fabulous!
    • All-over floral print
    • Lace yoke efature
    • Elasticated waist
    • Worn length: 38 inches

    Colour: Print. Polyester. Machine washable.
  • So Fabulous! Lace Insert Ponte Midi Dress

    This midi dress by So Fabulous! is the perfect pick to amp up your work-to-weekend wardrobe.

    With a sleek fit, a cinched waist and sultry lace detailing highlighting your chest - this dress is a figure-flattering choice. Adding oomph to your curves this frock is great for Hourglass and Pear shapes. An exposed zip to the back adds urban edge to your oh-so-girly looks for a sleek style clash.

    Wear this dress with nude Shoe Box heels and clutch a leather envelope bag for a chic and sophisticated evening outfit.

    Useful info:

    • Ponte midi dress by So Fabulous!
    • Lace insert to shoulders and waist
    • Zip fastening to back
    • Short sleeve style
    • Worn length: 42 inches
    Colours: Black, Violet. 75% polyester , 22% viscose, 3% elastane. Trim: polyamide. Machine washable.
  • So Fabulous! Lace Midi Dress

    This lace midi dress by So Fabulous! puts you in the party mood with its decadent lace panel and flirty sweetheart neckline.

    An LBD is a new season must and this little lace dress is the perfect choice. Stretch fabric adds a little give to this dress working with the full lining to smooth and flatter. The sleeveless style compliments the sultry neckline and provides the perfect excuse to accessorise.

    Wear this midi dress with nude heels, a colour pop clutch and a classic smoky eye for a sophisticated evening outfit.

    Useful info:

    • Midi dress by So Fabulous!
    • Lace panelling to top
    • Sweetheart neckline
    • Sleeveless style
    • Fully lined
    • Worn Length: 44 inches

    Colours: Black. 95% viscose, 5% elastane. Machine washable.
  • So Fabulous! Lace Skater Dress

    This lace skater dress by So Fabulous! is perfectly pretty and will lift your spring wardrobe with its romantic design.

    This dress takes inspiration from vintage lace pieces and combines it with the popular skater dress trend. This frock with its nipped in waist and flirty skirt is figure flattering and will fill you with confidence.

    Wear this dress with So Fabulous! court shoes and a statement necklace. Leave your hair down and slick on some peachy pink lipstick for a girly beauty look.

    Useful info:

    • Skater dress by So Fabulous!
    • All over lace fabric
    • Sweetheart neckline
    • Worn length: 38 inches
    Colour: Blue. Polyester. Machine washable.
  • So Fabulous! Colour Block Floral Print Dress

    This colour block floral print dress by So Fabulous! adds a sweet and chic feel to your daytime wardrobe.

    Dainty florals and statement-making pastels combine to create an oh-so-girly look that complements your sultry side. The short sleeves and elasticated waist flatter your boobs and tummy and show off your waist, while the flirty skirt skims over your hips for a striking silhouette.

    Wear this dress with chunky heels, statement jewellery and a denim jacket for a mid season look you can wear this weekend.

    Useful info:

    • Dress by So Fabulous!
    • Colour block design
    • All-over floral print
    • Elasticated waist detail
    • Short sleeve style
    Colour: Print. Viscose. Machine washable.
  • All over textured shift dress with removable necklace trim. Short sleeves.

    Colour: Royal Blue. Polyester. Machine washable.
  • So Fabulous! Double Layer Jersey Dress

    This two-in-one jersey dress by So Fabulous! is a super cool take on the monochrome trend - perfect for adding sleek style to your new season wardrobe.

    A textured jersey top contrasts beautifully with a svelte midi pencil skirt creating a figure flattering style - the white top ends at your waist, highlighting your curves and adding drama to your shape. The figure-hugging skirt shows off your hips and lengthens your legs with its smooth shape - perfect for Hourglass and Pear body types. Short, boxy sleeves give this piece a touch of modern styling.

    Wear this dress with Shoe Box colour clash heels and a slick of blush pink lipstick for a striking party outfit.

    Useful info:

    • Jersey dress by So Fabulous!
    • Two-in-one design
    • Textured jersey top
    • Midi pencil skirt
    • Short sleeve design

    Colours: Black/White. Top: 95% polyester, 5% elastane. Skirt: 96% viscose, 4% elastane. Machine washable.
  • So Fabulous! Lace Long Sleeve Jersey Swing Dress

    Swing stylishly into the new season with the girly appeal of this jersey dress by So Fabulous!

    Sweet, chic and oh-so-easy to wear, this dress captures the girlish charm of daytime dressing. Lace sleeves create a sultry feel and draw attention to your upper body for a figure-flattering effect. The swing shape cascades over your body, sleeking your shape and creating an elegant silhouette.

    Wear this dress with Shoe Box heels and line your eyes with lashings of kohl for a sultry evening outfit.

    Useful info:

    • Swing dress by So Fabulous!
    • All-over lace sleeves
    • Slip on design
    • Worn length: 36 inches

    Colours: Black, Raspberry. 95% polyester, 5% elastane. Machine washable.
  • All over jersey swing dress with two functional pockets to the front. Short sleeves.

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Floral Peter Pan Collar Dress

    Satisfy your sweet tooth in this oh-so-pretty jersey dress by So Fabulous!

    With an all-over floral print this frock adds summer swing and gorgeous colour into your casual wardrobe. Short sleeves and a Peter Pan collar draw attention to your upper body - perfect for balancing out bottom heavy shapes like Pear. The jersey fabric cinches your waist and flirts over your hips for a flattering finish.

    Wear this dress with Shoe Box court shoes and style loose curls into your hair for a natural beauty look.

    Useful info:

    • Jersey dress by So Fabulous!
    • All-over floral print
    • Peter Pan collar feature
    • Short sleeve style
    • Worn length: 36 inches
    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Lace Sleeve Feature A-Line Dress

    This dress by So Fabulous! is fun and flirty number that adds a girlish charm to your summer style.

    The classic A-line shape of this frock fits and flatters your shape as it cinches your waist and flares over your hips – Hourglasses and Pears alike delight in the added va va voom appeal. Intricate lace shoulders add a fairy tale charm to your looks, complimenting your feminine style.

    Wear this dress with nude Shoe Box court shoes and a sparkling statement cuff for a chic look that satisfies your sweet tooth.

    Useful info:

    • A-line dress by So Fabulous!
    • Lace sleeve feature
    • Square neckline
    • Flattering paneled fit
    • Side zip fastening
    • Worn length: 36 inches
    Colours: Black. Body: 67% Polyester, 28% Viscose, 5% Elastane. Sleeves: 100% Polyester. Machine washable.
  • So Fabulous! Beaded Cami Top Midi Dress

    Go bold and beautiful this summer in this beaded cami dress by So Fabulous!

    In a delicious shade of mint this frock is a bright and beautiful pick to amp up your new season wardrobe. An elasticated waist cinches your curves - perfect for all you Hourglass body shapes and the adjustable straps ensure a perfect fit. Bead embellishment to the top gives this dress a luxe touch and adds sparkle to your holiday style.

    Wear this dress with Shoe Box heels and a dusting of bronzer for a glam holiday look you'll love wearing.

    Useful info:

    • Midi dress by So Fabulous!
    • Bead detailing to cami top
    • Adjustable straps
    • Elasticated waistband
    • Worn length: 44 inches
    Colour: Mint. Polyester. Machine washable.
  • So Fabulous! Print And Bead Front Dress

    This embellished dress by So Fabulous! is the perfect summer frock to take on holiday with you.

    A monochrome printed front panel is highlighted by bead embellishment, giving this dress a tribal feel - perfect for livening up your new season looks. The sleeveless style shows off your tan, while the elasticated waist cinches your shape and flatters all you Hourglass and Pear types.

    Wear this dress with Shoe Box heels and pair of oversized sunnies for a full on glam vacation look.

    Useful info:

    • Dress by So Fabulous!
    • Printed front panel
    • Bead embellishment to front
    • Sleeveless style
    • Elasticated waistband to back
    • Worn length: 38 inches
    Colour: Bright Coral. Polyester. Machine washable.
  • Resort Strappy Lace Tunic

    This strappy lace tunic by Resort is a super cute throw on piece that's perfect for packing in your beach bag this summer.

    In a bold yellow hue, this frock will definitely catch the lifeguard's eye as you stroll on by. Delicate lace detail to the top and hem are a cute touch, while the strappy style is perfect for summer.

    Throw this dress on over your favourite Resort bikini, slip into a pair of embellished sandals and have your oversized sunglasses at the ready as you step out in style this summer!

    Useful info:

    • Tunic dress by Resort
    • Strappy detail
    • Lace detailing
    Colours: Yellow, Optic White. Shell 1: Cotton. Shell 2: 80% cotton, 20% polyamide lace. Machine washable.
  • Available sizes 16-26

    For a seriously glamorous and sexy look, this eye catching gorgeous jewel printed dress with cut in neckline is perfect. Bodycon style with back zip fastening. Dress to impress by pairing with some glam heels and an oversized clutch. Approx length 42 inch.

    Colour: Multi. 97% polyester, 3% elastane. Machine washable.
  • So Fabulous! Necklace Trim Textured Jersey Tunic Dress

    This tunic dress by So Fabulous! is a chic and sophisticated choice for the summer months.

    In a lustrous shade of coral this dress is a bold and bright addition to your summer wardrobe. A detachable necklace trim adds a pop of glamour to your looks making sure you hit the right note as you debut your new season style. This frock's A line style swings over your shape, giving you a sleek silhouette and flattering your curves, while the mini length flashes your pins. An exposed back zip fastening finishes this piece off which a streak of urban cool.

    Wear this dress with So Fabulous! court shoes and a spritz of citrus scented perfume for a summer ready daytime outfit.

    Useful info:

    • Tunic dress by So Fabulous!
    • Detachable necklace trim detail
    • Textured jersey fabric
    • Short sleeve design
    • Back zip fastening

    Colour: Coral. Polyester. Machine washable.
  • Forever Unique Curve Lorna Maxi Dress - Black/Nude

    Introducing their new plus size collection, the Lorna maxi dress by Forever Unique Curve is made for special occasions and is available in sizes 16-28.

    Designed for black tie events, this maxi dress features a shrug-like top detail that drapes elegantly around your shoulders, while contrast nude panels to the side give the look of a cut-out effect. Encrusted with jewels the embellished waistband adds colour, detail and decadence that's perfect to accessorise with and the long flowing maxi skirt is a beautiful finish.

    All this maxi dress needs is a pair of heeled sandals, embellished clutch and sparkling accessories for a polished party finish.

    To protect the embellishments of this maxi, please dry clean this dress only.

    Useful info:

    • Lorna maxi dress by Forever Unique Curve
    • Available in sizes 16-28
    • Shrug-like top detail
    • Nude contrast side panels
    • Embellished waistband

    Colour: Black/Nude. Polyester. Dry clean only.
  • So Fabulous Lace Midi Dress

    All over lace dress, fully lined with sweetheart neckline. Worn length 44 inch.

    Colour: Midnight Blue. 95% viscose, 5% elastane. Machine washable.
  • So Fabulous Midi 2 in 1 Dress

    Printed top and plain black skirt 2 in 1 dress. Sleeveless. Midi length. Worn length 44 inch.

    Colour: Print. Body: 95% polyester, 5% elastane. Outer: 95% viscose, 5% elastane. Machine washable.
  • Gemma Collins Larnaca Lace Bodycon Dress

    Ladies call of the search your new LBD is here! Exclusively for sizes 16-24, Gemma's plus size bodycon dress will set pulses racing this season!

    With full sleeves and a sleek fit Gemma shows you how to work your curvacious figure in style! The lace sleeves and top add instant elegance to your look, while the V-neckline is a sultry styling touch. The bandage-like skirt skims your curves showing them off to perfection for a look that's sure to break many hearts over the winter!

    Channel Gemma's glamorous style by wearing this dress with platform heels to show off your pins, manicured nails and smoky eyes.

    Useful info:

    • Bodycon dress by Gemma Collins
    • Available in sizes 16-24
    • Lace top and full sleeves
    • Bandage detail skirt
    • V-neck with scalloped edges
    • Length: 42 inches
    Colour: Black. Polyester. Machine washable.
  • Gemma Collins Floral Print Jamaica Maxi Dress

    Perfect for seeing out the last days of summer, this floral print maxi dress by Gemma Collins is designed for sizes 16-24 to show off beautiful curves.

    Covering you head-to-toe in florals, this maxi is a bold, colourful addition to your wardrobe. The ruched detail pulls the fabric in flattering ways, while the Bardot-style is worn off the shoulder for an elegant finish.

    All this maxi dress needs is a pair of sandals, tote and pink polished nails for a sunny autumn day spent with your man or a late summer vacation to keep your tan topped up!

    Useful info:

    • Maxi dress by Gemma Collins
    • Available in sizes 16-24
    • All-over floral print
    • Ruched detailing
    • Length: 60 inches

    Colour: Black Multi. 96% polyester, 4% elastane. Machine washable.
  • Gemma Collins Hawaii Maxi Dress with Floral Print

    Available in sizes 16-24.

    Fresh, floral and tranquil, this Hawaii maxi dress by Gemma Collins is perfect for relaxing walks along a white sandy beach, stopping for a cocktail or two, before watching the sunset.

    In a lightweight fabric with a sleeveless style, this maxi dress is designed to keep you cool and comfy on your summer hol's. The gorgeous pink floral pattern makes a bold statement against the blue fabric and the V-neckline is a flirty finishing touch.

    Wear this maxi dress with wedge sandals, a flower in your hair and a Lei around your neck and get ready to say aloha to summer!

    Useful info:

    • Hawaii maxi dress by Gemma Collins
    • Available in sizes 16-24
    • Floral print
    • Scoop back
    • Length: 60 inch
    Colour: Blue Floral. Polyester. Machine washable.
  • Gemma Collins New Provence Midi Dress

    Available in sizes 16-24

    Channel the laid back, beautiful vibes of the Bahamas in this gorgeous New Provence midi dress by Gemma Collins. Part of her plus size collection this dress will flatter and flaunt your curves giving you a sexy confidence!

    The vivid colour palette becomes the focus of your look with florals of pinks, purples and greens making their mark against the fresh white backdrop, which is great for showing off your tan too. The midi length, capped sleeves and square neckline are all smart, sophisticated touches, while the two side pockets channel just a little of that New Provence relaxed appeal.

    Wear this dress with pastel platforms, nude lipstick and a cute wave in your hair as you dine al fresco this summer.

    Useful info:

    • Midi dress by Gemma Collins
    • Available in sizes 16-24
    • Colourful floral print
    • Capped sleeves
    • Square neckline
    • Fully lined
    • Two side pockets
    • Back zip fastening
    • Length: 42 inches

    Colour: Floral Print. 94% polyester, 6% elastane. Machine washable.
  • Gemma Collins Printed Maxi Dress

    Flatter and flaunt your gorgeous shape in this printed maxi dress by Gemma Collins. Part of her new collection, this dress is all about showcasing confident curves.

    Featuring a clash of prints including ornate florals and wild snake, this maxi dress is given a chic pattern that resembles the Marseille coast. A contrast waistband flatters your waist, while cinching you in with its tie back and allowing the fabric to drape beautifully over your fierce figure. Complete with a V-neck to show off your décolletage, this dress is perfect for hot hols this summer.

    Wear this stunning maxi dress with a pair of heeled wedges to lift your look, add some bling accessories, sweep your hair to the side and add a spritz of your favourite perfume to complete your sultry summer style..

    Useful info:

    • 'Marseille' maxi dress by Gemma Collins
    • Available in sizes 16-24
    • All-over multi print
    • Contrast waistband
    • Tie detail to back
    • V-neckline
    • Length: 60 inches

    Colour: Multi. 96% Polyester.4% elastane Machine washable.
  • Gemma Collins Rose Print Dress

    This beautiful rose print dress is from the Gemma Collins' Collection and flatters the plus size woman who wants to be

    This beautiful rose print dress by Gemma Collins is the perfect pick for summer garden parties with friends.

    With its figure-skimming fit this dress is straight talking and confident, just like Gemma, and showcases your gorgeous curves to many an admirer. The gorgeous rose print blossoms all-over the fabric creating a punchy colour pop against the black, while ruching to the front flatters your waistline and the V-neckline is a fun and flirty finish.

    Wear this day dress with peep toe platform heels, sparkling jewellery and a cute clutch for a summer's day outfit that works just as well as the sun goes down.

    Useful info:

    • 'Denmark' dress by Gemma Collins
    • Available in sizes 16-24
    • All-over rose print
    • Ruching to front
    • Sleeveless style
    • V-neckline to front and back

    Colour: Black/Multi. Polyester. Machine washable.
  • Gemma Collins Ruched Dress

    Coral is the must have colour of the season and this stunning 'Toulouse' dress by Gemma Collins is the perfect pick for showing off your tan this summer.

    In a slim fit style, this dress skims your curves with gorgeous results. The ruched detail to the side draws the focus towards your nipped in waist, while the lace top works in another of summer's loves for a touch of vintage charm.

    Wear this beautiful coral dress with a pair of skyscraper platform heels, sparkling accessories and a cute clutch and get ready for all those admiring glances!

    Useful info:

    • 'Toulouse' ruche dress by Gemma Collins
    • Available in sizes 16-24
    • Lace trim bodice and straps
    • Ruched detailing to side
    • Zip fastening to back
    Colour: Coral. 95% polyester, 5% elastane. Lining polyester Machine washable.
  • AX Paris Curve Rose Print Midi Dress

    This midi dress by AX Paris Curve is the perfect pick for dinner dates with your man and parties with the girls. From their Curve collection, this piece is available in sizes 16-26.

    This dress is all about shaping, flattering and wowing this season. Scuba fabric offers a little more stretch to make sure this dress flatters as it skims your gorgeous curves. The rose print V-neck top adds pretty pops of colour that are perfect to accessorise with, while the contrast black midi skirt sleeks your silhouette.

    Wear this 2-in-1 dress with a pair of pink peep toe platform heels, matching colour pop clutch and a slick of your of-the-moment lipstick for a pretty in pink finish.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Rose print crossover V-neck
    • Contrast plain midi skirt
    • Length: 42 inches

    Colour: Black/Multi. Polyester. Machine washable.
  • AX Paris Curve Summer Floral Midi Dress

    Exclusive to Shop Direct! Available in sizes 16-26.

    Glam up in style this season by slipping on this gorgeous printed dress with cut in neck Perfect for working showstopping style with just the right amount of sophistication thrown in. Back zip fastening. Length: 42 inch (approx).

    Colour: Navy/Multi. 92% polyester, 8% elastane. Machine washable.
  • AX Paris Curve Illusion Midi Dress with Rose Print Panels

    This midi dress by AX Paris Curve is the perfect pick for dinner dates with your man and parties with the girls. From their new Curve collection, this piece is available in sizes 16-26.

    This dress is all about shaping, flattering and wowing this season. Scuba fabric offers a little more structure that works with the illusion style to sleek up your silhouette. The rose print panels to the front and back centre create a little feminine charm to your look, while showing everyone how to work the monochrome trend this spring. Elbow-length sleeves are flattering and the back zip perfects the fit.

    Wear this illusion dress with a pair of killer platform heels, a cute clutch bag, smoky eyes and sparkling accessories to get the party started in style.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Illusion printed panel shaping
    • Structured scuba fabric
    • Elbow-length sleeves
    • Back zip fastening
    • Length: 43 inches
    Colour: Black/White. 92% polyester, 8% elastane. Hand wash only.
  • So Fabulous! Bird Print Peter Pan Collar Dress

    This Peter Pan collar dress by So Fabulous! adds flirty fun to your summer look with its beautiful bird print.

    This dress gives you instant style points with its Peter Pan collar and classic feminine shape. Jersey fabric is ideal for the new season and flatters your figure with its lightweight drape.

    Wear this frock with leather brogues and a denim jacket for a cute and causal daytime look.

    Useful info:

    • Jersey dress by So Fabulous!
    • All over bird print
    • Peter Pan collar
    • Worn length: 36 inches

    Colour: Print. 95% viscose, 5% elastane. Machine washable.
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