Results: 37 - 48 (of 64)  |  Show all
  • Gemma Collins Printed Illusion Dress

    Sculpt your curves in this must have illusion dress by Gemma Collins. Part of her latest collection this dress makes women proud of their curves.

    Monochrome has returned for the season and this dress shows it off in a gorgeous statement print. Contrast panels to the side and neckline create a stunning illusion by narrowing your hips and thighs, while the short sleeves complement your arms. With a touch of lace for boudoir appeal and a sultry V-neckline this dress has everything you need for a confident and sexy style.

    Wear this dress with a pair of peep toe platform heels, an oversized envelope clutch and a statement bracelet for a sophisticated evening style with a sultry twist.

    Useful info:

    • 'Sweden' illusion dress by Gemma Collins
    • Available in sizes 16-24
    • Monochrome print
    • Contrast side panels
    • Lace detail to front
    • Short sleeves
    • V front and back
    • Back zip fastening
    Colour: Black/White. 95% polyester, 5% elastane. Machine washable.
  • Gemma Collins Hawaii Maxi Dress with Floral Print

    Available in sizes 16-24.

    Fresh, floral and tranquil, this Hawaii maxi dress by Gemma Collins is perfect for relaxing walks along a white sandy beach, stopping for a cocktail or two, before watching the sunset.

    In a lightweight fabric with a sleeveless style, this maxi dress is designed to keep you cool and comfy on your summer hol's. The gorgeous pink floral pattern makes a bold statement against the blue fabric and the V-neckline is a flirty finishing touch.

    Wear this maxi dress with wedge sandals, a flower in your hair and a Lei around your neck and get ready to say aloha to summer!

    Useful info:

    • Hawaii maxi dress by Gemma Collins
    • Available in sizes 16-24
    • Floral print
    • Scoop back
    • Length: 60 inch
    Colour: Blue Floral. Polyester. Machine washable.
  • So Fabulous! Lace Dress

    In gorgeous magenta this So Fabulous! lace dress is a statement piece that's perfect for showing off your love of vintage inspired fabrics.

    This lace dress has three-quarter length sleeves and the full lining to the inside gives you a smooth fit. The gentle flare to the skirt adds to your enviable autumn silhouette and we love the length of this dress for the ultimate in flattery.

    Wear this dress with nude patent heels and a matching clutch bag. Pair with ankle boots in a soft suede.

    Useful info:

    • Lace dress by So Fabulous!
    • Sweetheart neckline; lined
    • Three-quarter sleeves
    • Worn length: 38 inches
    Colour: Magenta Polyester. Machine washable.
  • AX Paris Curve Summer Floral Midi Dress

    Exclusive to Shop Direct! Available in sizes 16-26.

    Glam up in style this season by slipping on this gorgeous printed dress with cut in neck Perfect for working showstopping style with just the right amount of sophistication thrown in. Back zip fastening. Length: 42 inch (approx).

    Colour: Navy/Multi. 92% polyester, 8% elastane. Machine washable.
  • So Fabulous! Jacquard Prom Dress

    This prom dress by So Fabulous! is sugar sweet in candy pink - it compliments your super girly style.

    Satisfy your sweet tooth with this prim and perfect dress. Figure-flattering stretch jacquard fabric showcases your curves while adding va va voom shape with a cinched waist and flirty skirt. A deep V to the back creates a sultry reveal while an exposed zip fastening is an urban touch.

    Wear this dress with Head Over Heels court shoes, a box clutch and pastel pink nails for an oh-so-cute party outfit.

    Useful info:

    • Prom dress by So Fabulous!
    • Zip fastening to the back
    • Cap sleeve design
    • V neck to back
    • Worn length: 38 inches
    Colour: Print. Shell: 65% viscose, 31% polymide, 4% elastane. Lining: Polyester. Machine washable.
  • All over jersey swing dress with two functional pockets to the front. Short sleeves.

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Mesh Yoke Printed Scuba Dress

    Adding shape to your curves, this mesh yoke printed scuba dress by So Fabulous! is the perfect pick for a party-filled season.

    Made from smoothing scuba fabric, this figure-hugging dress sculpts your silhouette creating an elegant outline. A mesh yoke provides a sultry reveal, while the colour-popping print means you'll be the undisputed belle of the ball.

    Wear this dress with classic court shoes and try out this season's ombre smokey eye for a flirty evening outfit.

    Useful info:

    • Scuba dress by So Fabulous!
    • All-over abstract print
    • Mesh yoke detail to top
    • Sleeveless sleeve style
    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Lace Shift Contrast Dress

    This lace shift dress by So Fabulous! is a classy way to work the contrast trend this summer.

    This dress has a fresh, fun feel thanks to its colour pop design – you will gain instant style cred wearing this party piece. The retro inspired lace is showcased beautifully by the figure flattering shift shape.

    Wear this dress with nude court shoes and matching clutch bag. Work with the colour-popping look and try introducing new hues into your smoky eye.

    Useful info:

    • Shift dress by So Fabulous!
    • All over lace detailing
    • Contrast pink lining
    Colour: Purple/Pink. Shell: 70% cotton, 30% polyamide. Lining: Polyester. Machine washable.
  • Gemma Collins Ruched Dress

    Coral is the must have colour of the season and this stunning 'Toulouse' dress by Gemma Collins is the perfect pick for showing off your tan this summer.

    In a slim fit style, this dress skims your curves with gorgeous results. The ruched detail to the side draws the focus towards your nipped in waist, while the lace top works in another of summer's loves for a touch of vintage charm.

    Wear this beautiful coral dress with a pair of skyscraper platform heels, sparkling accessories and a cute clutch and get ready for all those admiring glances!

    Useful info:

    • 'Toulouse' ruche dress by Gemma Collins
    • Available in sizes 16-24
    • Lace trim bodice and straps
    • Ruched detailing to side
    • Zip fastening to back
    Colour: Coral. 95% polyester, 5% elastane. Lining polyester Machine washable.
  • AX Paris Curve Illusion Midi Dress with Rose Print Panels

    This midi dress by AX Paris Curve is the perfect pick for dinner dates with your man and parties with the girls. From their new Curve collection, this piece is available in sizes 16-26.

    This dress is all about shaping, flattering and wowing this season. Scuba fabric offers a little more structure that works with the illusion style to sleek up your silhouette. The rose print panels to the front and back centre create a little feminine charm to your look, while showing everyone how to work the monochrome trend this spring. Elbow-length sleeves are flattering and the back zip perfects the fit.

    Wear this illusion dress with a pair of killer platform heels, a cute clutch bag, smoky eyes and sparkling accessories to get the party started in style.

    Useful info:

    • Midi dress by AX Paris Curve
    • Available in sizes 16-26
    • Illusion printed panel shaping
    • Structured scuba fabric
    • Elbow-length sleeves
    • Back zip fastening
    • Length: 43 inches
    Colour: Black/White. 92% polyester, 8% elastane. Hand wash only.
  • So Fabulous! Maxi Dress with Lace Trim Detail

    This lace trim maxi dress by So Fabulous! will transform your summer look with its dramatic elegance.

    This sleeveless dress is a versatile piece – its style translates from day-to-night and from season to season. The lace top detail adds a sultry feel to the piece that is perfected by the side leg split. Skimming your figure this dress flatters your silhouette.

    Wear this maxi dress with wedge heels and a So Fabulous! jersey blazer for a chic look that works from dusk till dawn.

    Useful info:

    • Maxi dress by So Fabulous!
    • Lace trim detailing
    • Side leg split style
    • Worn length: 56 inch
    Colours: Black, Purple. Shell: 95% viscose, 5% elastane. Lace: 91% polyamide, 9% elastane. Machine washable.
  • Gemma Collins New Provence Midi Dress

    Available in sizes 16-24

    Channel the laid back, beautiful vibes of the Bahamas in this gorgeous New Provence midi dress by Gemma Collins. Part of her plus size collection this dress will flatter and flaunt your curves giving you a sexy confidence!

    The vivid colour palette becomes the focus of your look with florals of pinks, purples and greens making their mark against the fresh white backdrop, which is great for showing off your tan too. The midi length, capped sleeves and square neckline are all smart, sophisticated touches, while the two side pockets channel just a little of that New Provence relaxed appeal.

    Wear this dress with pastel platforms, nude lipstick and a cute wave in your hair as you dine al fresco this summer.

    Useful info:

    • Midi dress by Gemma Collins
    • Available in sizes 16-24
    • Colourful floral print
    • Capped sleeves
    • Square neckline
    • Fully lined
    • Two side pockets
    • Back zip fastening
    • Length: 42 inches

    Colour: Floral Print. 94% polyester, 6% elastane. Machine washable.
Results: 37 - 48 (of 64)  |  Show all
64 products from £9.00 to £70.00
rated 3.9 out of 5 based on 955 customer reviews.
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