Results: 37 - 48 (of 68)  |  Show all
  • So Fabulous! Lace Midi Dress

    This lace midi dress by So Fabulous! puts you in the party mood with its decadent lace panel and flirty sweetheart neckline.

    An LBD is a new season must and this little lace dress is the perfect choice. Stretch fabric adds a little give to this dress working with the full lining to smooth and flatter. The sleeveless style compliments the sultry neckline and provides the perfect excuse to accessorise.

    Wear this midi dress with nude heels, a colour pop clutch and a classic smoky eye for a sophisticated evening outfit.

    Useful info:

    • Midi dress by So Fabulous!
    • Lace panelling to top
    • Sweetheart neckline
    • Sleeveless style
    • Fully lined
    • Worn Length: 44 inches

    Colours: Black, Bright Pink, Plum. 95% viscose, 5% elastane. Machine washable.
  • So Fabulous! Dipped Hem Printed Jersey Dress

    This dipped hem dress by So Fabulous! is a essential part of your super chic holiday style.

    The elegant curved hem is a gorgeous start to your holiday wardrobe and is perfect for adding girly glam to any boyish body shapes. An animal print inspired skirt adds a touch of diva to your looks, while the contrasting black top is a sleek detail. The sleeveless design is the perfect excuse to top up your tan.

    Wear this dress with colour pop heels and oversized sunglasses for a ultra chic look you can parade at the pool.

    Useful info:

    • Jersey dress by So Fabulous!
    • All-over animal print skirt
    • Contrast black top
    • Dipped hem shape
    • Sleeveless style
    Colour: Black/Print. 95% viscose, 5% elastane. Machine washable.
  • So Fabulous! Jersey Maxi Dress

    This jersey maxi dress by So Fabulous! adds a flash of colour to your summer style - perfect for your holiday wardrobe.

    Draping and elegant this dress skims your shape - highlighting your waist and flaring over your hips. The princess seams flatter Hourglass and Pear shapes and add curves to boyish figures.

    Wear this dress with Shoe Box sandals and your favourite sunnies for an ultra glam poolside outfit.

    Useful info:

    • Jersey dress by So Fabulous!
    • Maxi length design
    • Princess seams to front
    • Sleeveless style
    • Worn length: 56 inches
    Colours: Bright Coral, Purple. 95% viscose, 5% elastane. Machine washable.
  • AX Paris Curve Summer Floral Midi Dress

    Exclusive to Shop Direct! Available in sizes 16-26.

    Glam up in style this season by slipping on this gorgeous printed dress with cut in neck Perfect for working showstopping style with just the right amount of sophistication thrown in. Back zip fastening. Length: 42 inch (approx).

    Colour: Navy/Multi. 92% polyester, 8% elastane. Machine washable.
  • So Fabulous! Stud Detail Jersey Sundress

    This stud detail dress by So Fabulous! is a perfectly pretty nod to this season's hottest trends and a great way to update your wardrobe.

    In cool and casual jersey this frock is a easy to roll up and add to your over-stuffed holiday case! A flirty shape and elasticated waistband flatter your figure and work wonders on all you hip-having body types, while also flattering bums and tums. Stud detailing to the shoulder finishes this piece off with urban edge.

    Wear this dress with Shoe Box sandals and a pair of oversized sunnies for a glam vacation outfit.

    Useful info:

    • Sundress by So Fabulous!
    • Stud detailing to shoulders
    • Elasticated waistband
    • Sleeveless style

    Colours: Bright Coral, Navy. 95% polyester, 5% elastane. Machine wash
  • Gemma Collins Printed Illusion Dress

    Sculpt your curves in this must have illusion dress by Gemma Collins. Part of her latest collection this dress makes women proud of their curves.

    Monochrome has returned for the season and this dress shows it off in a gorgeous statement print. Contrast panels to the side and neckline create a stunning illusion by narrowing your hips and thighs, while the short sleeves complement your arms. With a touch of lace for boudoir appeal and a sultry V-neckline this dress has everything you need for a confident and sexy style.

    Wear this dress with a pair of peep toe platform heels, an oversized envelope clutch and a statement bracelet for a sophisticated evening style with a sultry twist.

    Useful info:

    • 'Sweden' illusion dress by Gemma Collins
    • Available in sizes 16-24
    • Monochrome print
    • Contrast side panels
    • Lace detail to front
    • Short sleeves
    • V front and back
    • Back zip fastening
    Colour: Black/White. 95% polyester, 5% elastane. Machine washable.
  • All over printed jersey maxi dress with an elasticated waist. Splits to the front hem. Worn length: 56 inches.

    Colour: Print. 95% viscose, 5% elastane. Machine washable.
  • So Fabulous! Lace Insert Ponte Midi Dress

    This midi dress by So Fabulous! is the perfect pick to amp up your work-to-weekend wardrobe.

    With a sleek fit, a cinched waist and sultry lace detailing highlighting your chest - this dress is a figure-flattering choice. Adding oomph to your curves this frock is great for Hourglass and Pear shapes. An exposed zip to the back adds urban edge to your oh-so-girly looks for a sleek style clash.

    Wear this dress with nude Shoe Box heels and clutch a leather envelope bag for a chic and sophisticated evening outfit.

    Useful info:

    • Ponte midi dress by So Fabulous!
    • Lace insert to shoulders and waist
    • Zip fastening to back
    • Short sleeve style
    • Worn length: 42 inches
    Colours: Black, Violet. 75% polyester , 22% viscose, 3% elastane. Trim: polyamide. Machine washable.
  • Gemma Collins Hawaii Maxi Dress with Floral Print

    Available in sizes 16-24.

    Fresh, floral and tranquil, this Hawaii maxi dress by Gemma Collins is perfect for relaxing walks along a white sandy beach, stopping for a cocktail or two, before watching the sunset.

    In a lightweight fabric with a sleeveless style, this maxi dress is designed to keep you cool and comfy on your summer hol's. The gorgeous pink floral pattern makes a bold statement against the blue fabric and the V-neckline is a flirty finishing touch.

    Wear this maxi dress with wedge sandals, a flower in your hair and a Lei around your neck and get ready to say aloha to summer!

    Useful info:

    • Hawaii maxi dress by Gemma Collins
    • Available in sizes 16-24
    • Floral print
    • Scoop back
    • Length: 60 inch
    Colour: Blue Floral. Polyester. Machine washable.
  • So Fabulous! Ponte Skater Dress

    This ponte skater dress by So Fabulous! is a fun and flirty piece to kick off the new season.

    Whether you fall head over heels for the heart print or choose pink perfection this skater dress makes a girly addition to your spring looks. The skater shape is figure flattering as it highlights your waist and skims over your hips – not to mention the sweetheart neckline that makes the most of your décolletage. Full sleeves mean this a great trans-seasonal option - plus it provides that extra coverage to boost your new season confidence.

    Wear this dress with So Fabulous! court shoes for a flattering and fabulous party outfit.

    Useful info:

    • Skater dress by So Fabulous!
    • Textured ponte fabric
    • Sweetheart neckline detail
    • Flattering seam to front
    • Worn length: 36 inches
    Colours: Dark Fuchsia, Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Daisy Spot Print Tea Dress

    This tea dress by So Fabulous! captures the beauty and optimism of the new season with its charming all-over daisy print.

    A tea dress is a staple part of your summer wardrobe and the perfect way to compliment your girly style. Short sleeves with a sheared elastic detail flatter your upper arms while the elasticated waist cinches your shape and adds fun frills to your looks. The flirty skirt shape skims your hips and creates a sultry silhouette.

    Wear this dress with Shoe Box wedge heels and style your hair into loose curls for a simply gorgeous daytime outfit you’ll feel So Fabulous! in.

    Useful info:

    • Tea dress by So Fabulous!
    • All-over daisy print
    • Sheared elasticated waist
    • Sheared elastic detail to cuffs
    • Worn length: 38 inches

    Colour: Daisy Print. Viscose. Machine washable.
  • Gemma Collins Floral Print Midi Dress

    This midi dress by Gemma Collins transforms your modern day looks into something straight out of the 60s with it's vintage inspired floral print and chic shape.

    In a china cup blue and white, the fresh floral print to this dress inspires images of days gone by in ladylike fashion. The short sleeves flatter your shoulders, while the square neckline draws the eye from your waist upwards and the slim fit contours your curves for a show stopping finish.

    Wear this midi dress with a pair of peep toe platforms, sparkling accessories and a cute clutch for a head turning style this season.

    Useful info:

    • 'Provence' midi dress by Gemma Collins
    • All-over floral print to fabric
    • Short capped sleeves
    • Square neckline
    Colour: White/Blue. Outer 94%polyester. 6%elastane. Lining polyester Machine washable.
Results: 37 - 48 (of 68)  |  Show all
68 products from £9.00 to £70.00
rated 3.9 out of 5 based on 862 customer reviews.
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