Results: 1 - 35 (of 51)  |  Show all
  • Gemma Collins Norway Maxi Dress with Geometric Print

    Available in sizes 16-24.

    Bold and beautiful, just like Norway, this maxi dress by Gemma Collins is the latest in her plus size collection and is the perfect pick for flattering your curves this summer.

    The bold geometric print continues the mono trend - good news for all you chalkboard lovers! Lightweight fabric makes this dress a cool and comfortable option for days spent sightseeing, while the V-neckline is just aching for a statement necklace.

    Wear this maxi dress with sandals, a contrast colour necklace and clutch to clash the colour pop trend with monochrome this season.

    Useful info:

    • Norway maxi dress by Gemma Collins
    • Available in sizes 16-24
    • Geometric print
    • V-neckline
    • Length: 60 inches
    Colour: Black/White. Polyester. Machine washable.
  • Ax Paris Curve Lace Waist Midi Dress.

    (Available in sizes 16-26). Cap sleeve midi dress with cream top and contrast black lace trim to waist. Back zip fastening Approx length 42 inch.

    Colour: Black/White. Polyester. Machine washable.
  • AX Paris Curve Bandeau Maxi Dress (Available in sizes 16-26)

    Step into the new season in style in this ever-so-glam strapless maxi dress by AX Paris. Available in sizes 16-26 this dress is designed to flatter your curves.

    A Spring Summer fresh colourway, the all-over jungle print adds impact and detail to your summer look. With a drape front this frock flatters fuller busts as the back tie detail adds that sexy fashion edge.

    Wear this maxi dress with a pair of embellished sandals, stacks of bangles and oversized sunnies for a cute daytime look this summer.

    Please note: Due to the varied and irregular print design of this garment, the print position of each individual garment will be different, and no two garments will be the same.

    Useful info:

    • Bandeau maxi dress by AX Paris Curve
    • Available in sizes 16-26
    • All-over jungle print

    Colour: Cream. 95% polyester, 5% elastane. Machine washable.
  • Ax Paris Curve Rose Print Maxi Dress.

    (Available in sizes 16-26). Bandeau printed maxi dress. Approx length 60 inch.

    Colour: Multi. Polyester. Machine washable.
  • Ax Paris Curve 2-in-1 Rose Print Midi Dress.

    (Available in sizes 16-26). Printed Crossover V front with plain midi skirt. Approx length 42 inch.

    Colour: Black/Multi. Polyester. Machine washable.
  • All over textured shift dress with removable necklace trim. Short sleeves.

    Colour: Royal Blue. Polyester. Machine washable.
  • All over floral print dress with elasticated waist. Short sleeves.

    Colour: Print. Viscose. Machine washable.
  • All over jersey swing dress with two functional pockets to the front. Short sleeves.

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • Gemma Collins Lisbon Midi Dress

    Available in sizes 16-24)

    Flirty and chic like the city itself, this Lisbon lace midi dress by Gemma Collins is the perfect dinner date outfit on a romantic trip with your other half.

    With a beautiful lace overlay and sheer lace sleeves that flatter your arms this dress is beautiful and classic. The simple cut and square neckline add a smart, sophisticated appeal, while the shoulder detail creates the look of a shrug. This plus size dress has a generous stretch that allows the fabric to contour to your curves without feeling too clingy for a flirty feminine finish.

    Get Gemma's style by wearing this midi dress with a pair of platform heels, kohl eyeliner and a nude lipstick.

    Useful info:

    • Lisbon midi dress by Gemma Collins
    • Available in sizes 16-24
    • Lace overlay
    • Sheer lace sleeves
    • Square neckline
    • Fully lined
    • Back zip fastening
    • Length: 42 inches

    Colour: Blue. Polyester. Machine washable.
  • So Fabulous! Beaded Cami Top Midi Dress

    Go bold and beautiful this summer in this beaded cami dress by So Fabulous!

    In a delicious shade of mint this frock is a bright and beautiful pick to amp up your new season wardrobe. An elasticated waist cinches your curves - perfect for all you Hourglass body shapes and the adjustable straps ensure a perfect fit. Bead embellishment to the top gives this dress a luxe touch and adds sparkle to your holiday style.

    Wear this dress with Shoe Box heels and a dusting of bronzer for a glam holiday look you'll love wearing.

    Useful info:

    • Midi dress by So Fabulous!
    • Bead detailing to cami top
    • Adjustable straps
    • Elasticated waistband
    • Worn length: 44 inches
    Colour: Mint. Polyester. Machine washable.
  • So Fabulous! Plus Size Daisy Print Panelled Tea Dress

    This tea dress by So Fabulous! is just waiting for the perfect summer’s day so you can debut your fresh new season looks - part of our Fabulous Plus range it’s available in sizes 14-28

    Taking a tip from the catwalks this frock embraces the print trend with its all-over daisy pattern. The waistband is elasticated to the back providing a generous stretch that flattens once on for a super comfy and stylish wear. The panelled fit give your silhouette added va va voom while the V neckline is a sultry touch. Short sleeves flatter your upper arms while the flared skirt finishes this piece off with flair.

    Wear this dress with wedge heels and a So Fabulous! denim jacket for a casual yet cute daytime outfit.

    Useful info:

    • Tea dress by So Fabulous!
    • Available in sizes 14-28
    • All-over daisy print
    • Elasticated waistband
    • Flattering V neckline
    • Panel detailing for fit
    • Zip fastening to side
    • Worn length: 38 inches
    Colour: Print. Polyester. Machine washable.
  • So Fabulous! Mesh Yoke Printed Scuba Dress

    Useful info:

    Scuba dress by So Fabulous!

    All-over abstract print

    Mesh yoke detail to top

    Sleeveless sleeve style

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • AX Paris Curve Diamond Floral Smock

    Available in sizes 16-26. Make a statement this season and stand out in our gorgeous diamond floral smock dress.

    Colour: Multi. Polyester. Machine washable.
  • So Fabulous! Lace Skater Dress

    This lace skater dress by So Fabulous! is a super sweet start to your summer of style - perfect for a date with your holiday fling.

    Covered in beautiful, all-over lace this frock is a girly must for your new season wardrobe. The classic skater shape is a lesson in figure flattering dressing as it cinches your waist, flares over your hips and flashes your perfect pins. An elasticated waist and side zip fastening ensure a perfect fit so you can hit the dance floor with confidence.

    Wear this dress with Shoe Box court shoes and a golden tan for a gorgeous daytime outfit you'll feel So Fab! in.

    Useful info:

    • Skater dress by So Fabulous!
    • All-over intricate lace
    • Sweetheart neckline feature
    • Short sleeve style
    • Elasticated waist design
    • Side zip fastening
    • Worn length: 38 inches
    Colour: Champagne. Polyester. Machine washable.
  • So Fabulous! Lace Skater Dress

    This lace skater dress by So Fabulous! is a fun and flirty piece to get your new season party looks started.

    Whether it's a chic do at a neighbouring hotel, or a long-awaited summer bash with the girls - this lace dress is a savvy style choice. In a fashionable shade of coral this frock flatters your tan and ensures you hit the right style note this summer. The skater shape cinches your waist and flirts over your hips - creating a va va voom silhouette you can have some fun in.

    Wear this dress with Head Over Heels nude court shoes and an understated clutch for a party outfit you can hit the dance floor in.

    Useful info:

    • Skater dress by So Fabulous!
    • All-over intricate lace
    • Elasticated waistband
    • Short sleeve style
    Colour: Coral. Shell: polyamide, lining: polyester. Machine washable.
  • So Fabulous! Lace Dress

    In gorgeous magenta this So Fabulous! lace dress is a statement piece that's perfect for showing off your love of vintage inspired fabrics.

    This lace dress has three-quarter length sleeves and the full lining to the inside gives you a smooth fit. The gentle flare to the skirt adds to your enviable autumn silhouette and we love the length of this dress for the ultimate in flattery.

    Wear this dress with nude patent heels and a matching clutch bag. Pair with ankle boots in a soft suede.

    Useful info:

    • Lace dress by So Fabulous!
    • Sweetheart neckline; lined
    • Three-quarter sleeves
    • Worn length: 38 inches
    Colour: Magenta Polyester. Machine washable.
  • So Fabulous! Double Layer Jacquard Lace Top Jersey Dress

    This double layer dress by So Fabulous! has a trick up its sleeve - ready to sleek and style your new season looks.

    This chic piece has a two-in-one effect, a jacquard lace top and a navy jersey skirt - together they highlight your waist, lengthen your legs and flatter your upper arms. The bright and beautiful top nods to vintage fashion, while the classic skirt compliments your bum and hips.

    Wear this dress with Shoe Box sandals and a pair of oversized sunnies for an ultra glam evening look.

    Useful info:

    • Jersey dress by So Fabulous!
    • Neon coral jacquard lace top / navy skirt.
    • Double layer design
    • Jacquard lace top
    • Short sleeve style

    Colour: Multi. Top: 95% polyester, 5% elastane. Skirt: 96% viscose, 4% elastane. Machine washable.
  • So Fabulous! Lace Skater Dress

    This lace skater dress by So Fabulous! is perfectly pretty and will lift your spring wardrobe with its romantic design.

    This dress takes inspiration from vintage lace pieces and combines it with the popular skater dress trend. This frock with its nipped in waist and flirty skirt is figure flattering and will fill you with confidence.

    Wear this dress with So Fabulous! court shoes and a statement necklace. Leave your hair down and slick on some peachy pink lipstick for a girly beauty look.

    Useful info:

    • Skater dress by So Fabulous!
    • All over lace fabric
    • Sweetheart neckline
    • Worn length: 38 inches
    Colour: Blue. Polyester. Machine washable.
  • So Fabulous! Double Layer Jersey Dress

    This two-in-one jersey dress by So Fabulous! is a super cool take on the monochrome trend - perfect for adding sleek style to your new season wardrobe.

    A textured jersey top contrasts beautifully with a svelte midi pencil skirt creating a figure flattering style - the white top ends at your waist, highlighting your curves and adding drama to your shape. The figure-hugging skirt shows off your hips and lengthens your legs with its smooth shape - perfect for Hourglass and Pear body types. Short, boxy sleeves give this piece a touch of modern styling.

    Wear this dress with Shoe Box colour clash heels and a slick of blush pink lipstick for a striking party outfit.

    Useful info:

    • Jersey dress by So Fabulous!
    • Two-in-one design
    • Textured jersey top
    • Midi pencil skirt
    • Short sleeve design

    Colours: Black/White. Top: 95% polyester, 5% elastane. Skirt: 96% viscose, 4% elastane. Machine washable.
  • Available sizes 16-26

    For a seriously glamorous and sexy look, this eye catching gorgeous jewel printed dress with cut in neckline is perfect. Bodycon style with back zip fastening. Dress to impress by pairing with some glam heels and an oversized clutch. Approx length 42 inch.

    Colour: Multi. 97% polyester, 3% elastane. Machine washable.
  • So Fabulous! Print And Bead Front Dress

    This embellished dress by So Fabulous! is the perfect summer frock to take on holiday with you.

    A monochrome printed front panel is highlighted by bead embellishment, giving this dress a tribal feel - perfect for livening up your new season looks. The sleeveless style shows off your tan, while the elasticated waist cinches your shape and flatters all you Hourglass and Pear types.

    Wear this dress with Shoe Box heels and pair of oversized sunnies for a full on glam vacation look.

    Useful info:

    • Dress by So Fabulous!
    • Printed front panel
    • Bead embellishment to front
    • Sleeveless style
    • Elasticated waistband to back
    • Worn length: 38 inches
    Colour: Bright Coral. Polyester. Machine washable.
  • So Fabulous! Lace Sleeve Feature A-Line Dress

    This dress by So Fabulous! is fun and flirty number that adds a girlish charm to your summer style.

    The classic A-line shape of this frock fits and flatters your shape as it cinches your waist and flares over your hips – Hourglasses and Pears alike delight in the added va va voom appeal. Intricate lace shoulders add a fairy tale charm to your looks, complimenting your feminine style.

    Wear this dress with nude Shoe Box court shoes and a sparkling statement cuff for a chic look that satisfies your sweet tooth.

    Useful info:

    • A-line dress by So Fabulous!
    • Lace sleeve feature
    • Square neckline
    • Flattering paneled fit
    • Side zip fastening
    • Worn length: 36 inches
    Colours: Black, Blush Pink. Shell: 75% polyester, 22% viscose, 3% elastane. Trim: 54% cotton, 36% polyamide, 10% viscose. Machine washable.
  • So Fabulous! Floral Peter Pan Collar Dress

    Satisfy your sweet tooth in this oh-so-pretty jersey dress by So Fabulous!

    With an all-over floral print this frock adds summer swing and gorgeous colour into your casual wardrobe. Short sleeves and a Peter Pan collar draw attention to your upper body - perfect for balancing out bottom heavy shapes like Pear. The jersey fabric cinches your waist and flirts over your hips for a flattering finish.

    Wear this dress with Shoe Box court shoes and style loose curls into your hair for a natural beauty look.

    Useful info:

    • Jersey dress by So Fabulous!
    • All-over floral print
    • Peter Pan collar feature
    • Short sleeve style
    • Worn length: 36 inches
    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Tropical Print Bandeau Jersey Maxi Dress

    This printed jersey maxi dress by So Fabulous! is just the thing to put you in the holiday mood.

    Perfect for your glam week in the sun, this maxi dress adds an exotic flavour to your new season style. Stylish in the day with sandals or dressed up at night with wedges - this frock's statuesque design and all-over floral print make it a versatile piece. The bandeau top flatters your bust and shows off your décolletage - perfect for Apple shapes.

    Wear this dress with Shoe Box sandals and a golden tan for a beach goddess beauty look.

    Useful info:

    • Maxi dress by So Fabulous!
    • All-over tropical print
    • Bandeau style top
    • Detachable, adjustable straps

    Colour: Print. 95% polyester, 5% elastane. Machine washable.
  • So Fabulous! Necklace Trim Textured Jersey Tunic Dress

    This tunic dress by So Fabulous! is a chic and sophisticated choice for the summer months.

    In a lustrous shade of coral this dress is a bold and bright addition to your summer wardrobe. A detachable necklace trim adds a pop of glamour to your looks making sure you hit the right note as you debut your new season style. This frock's A line style swings over your shape, giving you a sleek silhouette and flattering your curves, while the mini length flashes your pins. An exposed back zip fastening finishes this piece off which a streak of urban cool.

    Wear this dress with So Fabulous! court shoes and a spritz of citrus scented perfume for a summer ready daytime outfit.

    Useful info:

    • Tunic dress by So Fabulous!
    • Detachable necklace trim detail
    • Textured jersey fabric
    • Short sleeve design
    • Back zip fastening

    Colour: Coral. Polyester. Machine washable.
  • So Fabulous! Sequin Panel Dress

    This sequin dress by So Fabulous! is inspired by the decadent style of ancient Greece - the perfect choice for your new season looks.

    Full sleeves, a flirty skirt and a chic elasticated waist work together to add oomph to your curves, giving you a figure-flattering silhouette. Sequin panelling adds a shimmering touch of summer to your look and helps to sleek your shape.

    Wear this dress with So Fabulous! court shoes and a Ted Baker clutch bag for a perfectly pretty evening outfit you’ll love being seen in.

    To keep me looking So Fabulous! please hand wash me only.

    Useful info:

    • Dress by So Fabulous!
    • Sequin panelling
    • Elasticated waist
    • Worn length: 38 inches
    Colour: Nude. 94% polyester, 6% elastane. Hand wash only.
  • Gemma Collins Hawaii Maxi Dress with Floral Print

    Available in sizes 16-24.

    Fresh, floral and tranquil, this Hawaii maxi dress by Gemma Collins is perfect for relaxing walks along a white sandy beach, stopping for a cocktail or two, before watching the sunset.

    In a lightweight fabric with a sleeveless style, this maxi dress is designed to keep you cool and comfy on your summer hol's. The gorgeous pink floral pattern makes a bold statement against the blue fabric and the V-neckline is a flirty finishing touch.

    Wear this maxi dress with wedge sandals, a flower in your hair and a Lei around your neck and get ready to say aloha to summer!

    Useful info:

    • Hawaii maxi dress by Gemma Collins
    • Available in sizes 16-24
    • Floral print
    • Scoop back
    • Length: 60 inch
    Colour: Blue Floral. Polyester. Machine washable.
  • So Fabulous! Chiffon Top Layered Dress

    This chiffon layer dress by So Fabulous! adds feminine edge to your summer of style.

    Gorgeous layers of chiffon give this frock drama, volume and a flirty feel, while also complimenting any bottom heavy body shapes like Pear. The gorgeous teal shade is a versatile pick as it works perfectly with your summer wardrobe and the length, keyhole button and sleeveless style create a flirty finish.

    Wear this dress with colour clash Shoe Box heels and a few of your favourite cocktail rings for a bold party look you can hit the dance floor in.

    Useful info:

    • Chiffon dress by So Fabulous!
    • Layered top design
    • Keyhole fastening to back
    • Worn length: 38 inches
    Colours: Teal, Blush Pink. Polyester. Machine washable.
  • So Fabulous! Lace Insert Ponte Midi Dress

    This midi dress by So Fabulous! is the perfect pick to amp up your work-to-weekend wardrobe.

    With a sleek fit, a cinched waist and sultry lace detailing highlighting your chest - this dress is a figure-flattering choice. Adding oomph to your curves this frock is great for Hourglass and Pear shapes. An exposed zip to the back adds urban edge to your oh-so-girly looks for a sleek style clash.

    Wear this dress with nude Shoe Box heels and clutch a leather envelope bag for a chic and sophisticated evening outfit.

    Useful info:

    • Ponte midi dress by So Fabulous!
    • Lace insert to shoulders and waist
    • Zip fastening to back
    • Short sleeve style
    • Worn length: 42 inches
    Colours: Black, Violet. 75% polyester , 22% viscose, 3% elastane. Trim: polyamide. Machine washable.
  • So Fabulous! Scallop Lace Yoke Floral Print Dress

    This floral print dress by So Fabulous! transforms your autumn winter wardrobe with its sweet and chic design.

    Wear this dress with opaque tights, Shoe Box boots and a So Fabulous! leather jacket for an off-duty look you can show off at the weekend.

    Useful info:

    • Dress by So Fabulous!
    • All-over floral print
    • Lace yoke efature
    • Elasticated waist
    • Worn length: 38 inches

    Colour: Print. Polyester. Machine washable.
  • So Fabulous! Lace Long Sleeve Jersey Swing Dress

    Swing stylishly into the new season with the girly appeal of this jersey dress by So Fabulous!

    Sweet, chic and oh-so-easy to wear, this dress captures the girlish charm of daytime dressing. Lace sleeves create a sultry feel and draw attention to your upper body for a figure-flattering effect. The swing shape cascades over your body, sleeking your shape and creating an elegant silhouette.

    Wear this dress with Shoe Box heels and line your eyes with lashings of kohl for a sultry evening outfit.

    Useful info:

    • Swing dress by So Fabulous!
    • All-over lace sleeves
    • Slip on design
    • Worn length: 36 inches

    Colours: Black, Raspberry. 95% polyester, 5% elastane. Machine washable.
  • Gemma Collins Printed Illusion Dress

    Sculpt your curves in this must have illusion dress by Gemma Collins. Part of her latest collection this dress makes women proud of their curves.

    Monochrome has returned for the season and this dress shows it off in a gorgeous statement print. Contrast panels to the side and neckline create a stunning illusion by narrowing your hips and thighs, while the short sleeves complement your arms. With a touch of lace for boudoir appeal and a sultry V-neckline this dress has everything you need for a confident and sexy style.

    Wear this dress with a pair of peep toe platform heels, an oversized envelope clutch and a statement bracelet for a sophisticated evening style with a sultry twist.

    Useful info:

    • 'Sweden' illusion dress by Gemma Collins
    • Available in sizes 16-24
    • Monochrome print
    • Contrast side panels
    • Lace detail to front
    • Short sleeves
    • V front and back
    • Back zip fastening
    Colour: Black/White. 95% polyester, 5% elastane. Machine washable.
  • Gemma Collins Ruched Dress

    Coral is the must have colour of the season and this stunning 'Toulouse' dress by Gemma Collins is the perfect pick for showing off your tan this summer.

    In a slim fit style, this dress skims your curves with gorgeous results. The ruched detail to the side draws the focus towards your nipped in waist, while the lace top works in another of summer's loves for a touch of vintage charm.

    Wear this beautiful coral dress with a pair of skyscraper platform heels, sparkling accessories and a cute clutch and get ready for all those admiring glances!

    Useful info:

    • 'Toulouse' ruche dress by Gemma Collins
    • Available in sizes 16-24
    • Lace trim bodice and straps
    • Ruched detailing to side
    • Zip fastening to back
    Colour: Coral. 95% polyester, 5% elastane. Lining polyester Machine washable.
  • So Fabulous! Jacquard Prom Dress

    This prom dress by So Fabulous! is sugar sweet in candy pink - it compliments your super girly style.

    Satisfy your sweet tooth with this prim and perfect dress. Figure-flattering stretch jacquard fabric showcases your curves while adding va va voom shape with a cinched waist and flirty skirt. A deep V to the back creates a sultry reveal while an exposed zip fastening is an urban touch.

    Wear this dress with Head Over Heels court shoes, a box clutch and pastel pink nails for an oh-so-cute party outfit.

    Useful info:

    • Prom dress by So Fabulous!
    • Zip fastening to the back
    • Cap sleeve design
    • V neck to back
    • Worn length: 38 inches
    Colour: Print. Shell: 65% viscose, 31% polymide, 4% elastane. Lining: Polyester. Machine washable.
  • AX Paris Curve Summer Floral Midi Dress

    Exclusive to Shop Direct! Available in sizes 16-26.

    Glam up in style this season by slipping on this gorgeous printed dress with cut in neck Perfect for working showstopping style with just the right amount of sophistication thrown in. Back zip fastening. Length: 42 inch (approx).

    Colour: Navy/Multi. 92% polyester, 8% elastane. Machine washable.
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51 products from £9.00 to £70.00
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