About us

Online and catalogue shopping for the woman you are now!

At isme, we believe style changes with time. You see trends come and go, you learned about yourself and your style - and you just know what looks good. So we've created a new collection, just for the woman you are now.

It's everything you want!

You'll love our ladies fashion collection! It has all your favourite brands, plus our own collections - and you must not miss Savoir Redefined, it's been specially made to fit your shape now. Then there's menswear, children's clothes and toys, home ideas and electricals - everything you need, for every part of your life!

Just as you've changed with time, so have we!

Before we became isme, we were known as Marshall Ward. But after listening to all your suggestions and changing the collection to better suit your needs, we decided to change the name too. It really is the best of both worlds, because you get a collection all of your own, with the kind of 'tried and tested' customer service that only comes with experience.

isme - it's your style, now!

We've gone to great lengths to make sure your new isme collection is everything you want it to be...

  • Choose from stylish ladies fashion ideas, new trends and classic pieces - in sizes 6 to 32, plus a range of tall, petite and plus size fashion options
  • Shop from home and have your favourite high street brands delivered to your door, including Berkertex, Great Plains, InWear and Cotton Traders
  • Get an even better fit with Savoir Redefined, made to flatter your bodyshape today
  • Everything from menswear and children's toys to bedding, bedroom furniture and electricals
  • See the collection on real women as our 'Inreality Girls' model and review their favourite pieces
  • Get 24 hour delivery & FREE returns - plus loads of other delivery options, so you can fit your shopping around your life
  • Even spread the cost of everything, with easy weekly payments and no deposit - just open an Options Account!

We're still listening...

You're at the heart of everything we do. So if you have any ideas or suggestions about how we could make isme even better, we'd love to hear them. Just send us an email to feedback.isme@shopdirect.com

isNew is true
isReturning is false
isRegistered is false
gender is Unknown
ageTargeting is
isEligibleForBnpl is false
marketingCampaign is
targetedOffersAsString is
accountNumber is