Sports Direct was founded in 1982 and today is the UKs largest retailer of sports clothing, footwear and equipment. Sports Direct are a leading retailer of famous sports brands including Nike, Adidas and Reebok and their range covers all sports and activities. Our Sports Direct range has a great collection of cycling accessories including safety helmets, lights and locks. Our Sports Direct store has cycling accessories for men, women, girls and boys. Everything you need to enjoy riding your bike is a safe, secure and fun way.