Pure is a Hertfordshire based electronics company that launched in 2002. Pure played a major role in the success of digital radio in the UK by developing easy to use DAB (digital audio broadcasting) radios, which offered wonderful sound but which didnt cost a fortune. Pure persuaded many a radio fan to switch to digital long before we got into the habit of enjoying music and radio through mobile phones and computers. Pure have developed features that use less power and now make compact yet high performing audio equipment for the home and car. In our Pure brand store there are portable DAB/FM radios as well as digital music players for crystal clear sound.