Our first FitFlop™ sandal was sold in 2007, after Dr David Cook and Dr Darren James - expert biomechanists at London South Bank University - collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) to create the world's most comfortable sandal.
The result was the WALKSTAR™ 1, a sandal with simple sporty-style upper straps built on the remarkable, biomechanically engineered Microwobbleboard™ midsole. Constructed by using a triple density layer of EVA material, it helps to diffuse underfoot pressure* by increasing the contact area of the foot to the midsole.
We now have a wide choice of sandals, shoes, boots and slippers in its FitFlop range and the FF2 collection by FitFlop.
* Studies carried out at Salford University in January 2013.
Introducing FitFlop's new fashion-friendly FF2™ COLLECTION. It's built with high-tech-cush SupercomFF™ technology for brilliant biomechanics and a non-stop underfoot 'feel good' factor. Because FitFlop believes your feet shouldn't have to suffer to be beautiful.™
We're warning you - once you've put our magic triple-density Microwobbleboard midsoles under your feet, 'stopping' might be impossible. They're ergonomically optimised and biomechanically engineered, super-cushioned, pressure diffusing and more than a bit addictive.
Developed to give women world-class ergonomics and comfort, our dual-density SUPERCOMFF™ midsole technology, allows us to discreetly engineer world-class ergonomics and cush into traditionally slim shoe shapes. Featured in our FF2™ collection by FitFlop, it's designed to diffuse areas of high pressure and is superlight, flexible and fabulous.
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