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  • This Fireman Sam helmet plays sound and phrases from the show! Requires 2 x AAA batteries. Age from 3 years.



    In order to save the battery live the helmet is set to 'try me' mode on purchase. When set in 'try me' mode the helmet only plays the theme tune. Inside the helmet there is a switch that you can set to play, when in play mode the helmet states five phrases from the show and plays the theme tune.

    Warning. Not suitable for children under three years.Warning. This toy does not provide protection.
  • Huggable 12 inch Norman can be taken on any adventure. Press his hand and this soft cuddly toy will say phrases from the show. Requires 3 x LR44 batteries (included). Age from 3 years.

    Warning. Not suitable for children under three years.
  • Your little hero will love steering this brilliant remote control Fireman Sam Jupiter Drive and Steer Fire Engine.

    Sam is the hero next door who’s always on the scene, and your youngster can help him get there with this great fire engine. It also comes with cool sounds and is easy to play with so it's perfect for little hands.

    Ideal for children age 18 months and older, your little one can use the remote control steering wheel to make Sam’s fire engine go where they want. They can go forward, back and sound the amazing siren!

    It also plays the Fireman Sam theme tune and fun phrases from the show. There’s also a handy mute button so you can get some peace and quiet while they carry on playing.

    This great fire engine is fun, encourages play and helps develop their hand eye coordination.

    Useful info:

    • Fireman Sam Jupiter Drive and Steer Fire Engine
    • Steer Sam’s fire engine by remote control
    • Improves coordination
    • Encourages play
    • Includes sounds and phrases
    • Mute button for silent play
    • Requires 8 x AA batteries (not included)
    • Age from 18 months
  • Fireman Sam Rescue Receiver. 6 fireman Sam characters to play with and learn numbers, colours and logic. 5 game modes: discovery (press on character keys to hear them speak), colours (press on the requested colour to call the corresponding character), numbers (press on the requested number to call the corresponding character), role play (press on the side key to receive emergency calls...perfect for role play!) With original character voices. Requires 2 x AAA batteries (included). Age from 2 - 4 years.

  • Have endless hours of fun with Fireman San dough toolbox. Includes: Dough machine, 2 stencils, syringe, 3 spatulas, 4 flat moulds, 8 cutter moulds, jumbo rolling pin and a zig-zag cutter. Age from 3 years.

  • Fireman Sam Fire Dough Station

    Young fans of Fireman Sam’s adventures in Pontypandy will love the chance to unleash their creativity with this Fire Dough Station featuring images of Sam and the team.

    They’ll have hours of modelling fun with the 6 included tubs of dough which they can mould on the exciting red workstation. They’ll also have lots of tools to make fun patterns with, including a safe cutter, rolling pin, moulds, stencils and much more.

    Whether they want to make models of Sam and the gang, or their own creations, they’ll get lots of enjoyment out of this cool set.

    Useful info:

    • Suitable for ages 3+
    • Includes a workstation, dough and tools
    • Hours of creative fun
    • Fireman Sam Fire Dough Station

    Warning: Not suitable for children under 3 years.

  • Fireman Sam Jupiter Alphabet Rescue

    Jupiter Alphabet Rescue is a fun game from Fireman Sam that helps little ones learn all about letters and numbers!

    With Fireman Sam’s help, Jupiter Alphabet Rescue will play through 5 great games to learn phonics, letters, sounds and numbers, with character voices and sound effects along the way. There are hours of fun to be had and every time you give Jupiter a correct answer, he’ll flash his light and sound his siren!

    The Jupiter Alphabet Rescue from Fireman Sam is designed for kids aged 3 years and over.

    Useful info:

    • Jupiter Alphabet Rescue by Fireman Sam
    • Helps kids learn alphabet and numbers
    • Music, sound effects and flashing siren
    • 5 game modes
    • 2D – depth 3cm
    • Requires 2 x AA batteries (included)
    • Age from 3 years
    • Warning. Not suitable for children under 3 years.

  • Let a childhood hero inspire your youngster to ride with this fantastic Fireman Sam 2-in-1 Training Bike.

    This brilliant 10 inch bike boasts adjustable seat and handlebar height so it can easily be converted from a balance bike to a pedal cycle, enabling your child to learn balance and gain confidence before they’re ready to ride for real.

    There’s no need to worry about it standing up to rough treatment either because it comes with puncture-proof tyres, a robust frame and a front mudguard that can stand up to the most demanding adventures.

    As well as colourful fire engine colours and detailing, it also comes with a Fireman Sam character plaque at the front so they will have a hero with them all the way as they learn how to ride.

    Useful info:

    • Fireman Sam 2-in-1 Training Bike
    • Easily converts from a balance bike to a pedal bike
    • Puncture proof tyres and 10 inch lightweight wheels
    • Suitable for age 2 and above

    Warning: Protective equipment should be worn. Not to be used in traffic.

  • Officially licensed toddler bedding. All-in-one bedding bundle includes 3.5 tog toddler duvet, pillow, duvet cover & pillowcase. Fits toddler, toddler & cot beds. Dimensions: 120 x 150 cm (approx).

  • With brilliant phrases and music, your hero is always on the scene with this great value 12 inch Talking Fireman Sam cuddly toy.

    Press Sam's hand and this soft cuddly toy will say phrases like "A good Fireman is never off duty!"and "We're on our way!" as well as theme tunes and sound effects from the show.

    Children love this friendly hero, who's always on the scene to help the people of Pontypandy when they get into difficulty.

    Useful info:

    • Spoken phrases and theme tune
    • Age from 3 years
    • Great gift idea
    • Requires 3x LR44 batteries (included)
    • Fireman Sam 12 inch soft toy figure

    Warning: Not suitable for children under three years.

  • Learn about colours, quantities, observation skills and numbers, infra red remote, 4 double sided cards and 1 default scene to choose between 9 scenes. Insert a card into the TV and answer the question. Approx 100 questions with a repeat and music key. With original Fireman Sam character voices and fun tunes!.

    Requires 2 x AA batteries (included). Age from 2 years.

  • Children will love their very own sleek, high tech, touch sensitive Fireman Sam Tablet! Help Fireman Sam complete his missions through 5 games, to learn numbers, colours, letters, observation skills and more, whilst also having lots of fun! Requires 2x AA batteries, which are included. Age range from 2 years.

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