Edward Atkin designed the first Avent feeding bottle in 1984, after noticing that other baby bottles were often tricky to handle, difficult to clean and awkward to fill without spills and leaks. Atkin rose to the challenge, creating a bottle with a wider base and the first ever teat made entirely from odourless silicone, which would not affect the taste of the drink inside. The Avent teat was designed to be soft and shaped to feel as close to the real experience of breastfeeding as possible, including a vent system aimed at reducing the risk of your baby suffering from colic. The Avent collection has grown to include breast pumps that complement the bottle and cleaning range and enable mums to make an easier choice about how they feed their babies. Our Avent brand store features a wide range of baby bottles, teats, sterilising equipment and weaning accessories so you can feed your baby or toddler safely and comfortably.